47 easy ways to quickly increase your Twitter followers

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A client recently called me in a panic, asking me to help boost her number of Twitter followers as quickly as possible. She was attending a major professional conference in a month, and being in a public occupation, she was embarrassed by her low number of 90.

By using the list of “tricks” below, we helped her numbers jump organically to 600 in just over two weeks — she’s now on track to have several thousand in a few months.

During this push she’s done more than just increase numbers: she’s made new business contacts, gained the attention of a few leaders in her field, secured a interesting contract — and with very few people Unfollowing her.

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Why feline content is so contagious

The popularity of cat content on the web has experts of all kinds scratching their heads, from the founder of  I Can Haz Cheezburger  (a multi-millionaire thanks to shared cat photos), to animal experts and social scientists.

The phenomenon has even spawned a successful “Cat Internet Video Festival” produced by the respected Walker Art Museum in Minneapolis now touring the US. The web has created cats who are instantly recognizable around the world like Grumpy Cat (above), Lil BUB and Maru, known for his antics with boxes, who has more subscribers than any animal on YouTube.

If you search “cat videos” on YouTube you’ll get more than 15 million choices. According to Ad Age, the top 100 cat videos generate about a million views a day. And cats consistently beat out dogs when it comes to social media success.

So why cats and not dogs? This question brings us closer to possible answers:

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Easy ways to optimize email content for mobile

Brand emails are now being opened on mobile (49%) as often as on desktops, according to a study of five billion marketing emails sent last year by Yesmail Interactive.

This means your 2014 email marketing campaigns need to be strategized for every screen size.  What’s more, only 11% of mobile users are clicking on email call-to-actions, compared to 23% on desktops — So your content and designs need to be more compelling than ever.

Here are some simple steps to take to help make your email content effective on an iPhone, iPad, Android or other mobile devices:

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The most popular celebrity lifestyle sites

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(Singer Katy Perry in a publicity still for her concert film, published on Hello Giggles)

Gwenyth Paltrow’s  health, fashion and wellness site Goop.com may be the most visible lifestyle site created by a celebrity, but it’s not the most popular in actual site visits and usage —  by a long shot.

Goop.com focuses on detox, yoga and pregnancy tips, vegan diets and fashion by upscale designers such as Rag & Bone, often modeled by Gwyneth herself, and the site boasts a healthy email newsletter subscription list of more than 150,000. But a site that gets far less attention in the press is beating her in numbers.

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