Brand emails are now being opened on mobile (49%) as often as on desktops, according to a study of five billion marketing emails sent last year by Yesmail Interactive.
This means your 2014 email marketing campaigns need to be strategized for every screen size. What’s more, only 11% of mobile users are clicking on email call-to-actions, compared to 23% on desktops — So your content and designs need to be more compelling than ever.
Here are some simple steps to take to help make your email content effective on an iPhone, iPad, Android or other mobile devices: