(Singer Katy Perry in a publicity still for her concert film, published on Hello Giggles)
Gwenyth Paltrow’s health, fashion and wellness site Goop.com may be the most visible lifestyle site created by a celebrity, but it’s not the most popular in actual site visits and usage — by a long shot.
Goop.com focuses on detox, yoga and pregnancy tips, vegan diets and fashion by upscale designers such as Rag & Bone, often modeled by Gwyneth herself, and the site boasts a healthy email newsletter subscription list of more than 150,000. But a site that gets far less attention in the press is beating her in numbers.
